The Truth About Agency Growth (and Why I Created the New Business Code)
I’ve been trying to figure out new business for years. I read tons of marketing books evangelising strategies that sounded great, but when I tried to apply them to my agency, they didn’t work. I’d post on LinkedIn hoping to stay top of mind (even though I had nothing useful to say) and I’d churn out lead magnets offering generic advice that no one read or downloaded. Often it felt like the only option was to spam everyone I could on LinkedIn, take endless calls with unqualified prospects, and...